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Tips on running a wedding florist business


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When asked to describe a wedding in 3 words, many say: brides, love/happiness and ... flowers. It is almost unimaginable to think of a wedding without lots of flowers. And looking at some statistics, there are lots of weddings where a large part of the budget is dedicated to the wedding flowers (decorations, bouquets and so on). So it may prove to be a good idea to run a wedding florist.

If you are intent on doing so, here are some tips that may help you succeed: 

  • Establish the budget for your new business; if you don't have enough money, think of bank credit or some sources of financial support such as grants.
  • Write your business plan;
  • You may start low level, with a florist shop, but later think of having a shopping chain
  • You'll need a van to transport the flower arrangements and other addition supplies to the sites
  • You need excellent contacts with the flower suppliers
  • Make good relations with other wedding service suppliers; you may help them and they can recommend your services
  • Have a website with detailed catalogs, offers, prices, and quality pictures; if possible also accept line orders
  • Your future brides may have the most unusual wishes for their wedding flowers; learn how to deal with any type of personality and create yourself the right connection that will help you bring in more orders.
  • Sell flowers from any part of the world (at the beginning you can have contracts with bigger wholesale storages and later create your owns contacts abroad)
  • Building a good reputation requires time; remember that the best publicity is a satisfied client; do your best to let nobody down
  • Be prepared for irregular working hours, especially during weekends
  • Always be very polite, smile a lot and never say a direct “no” to your clients, no mater how unusual or ridiculous the request may be; try a diplomatic approach to persuade the person on changing his/her mind.
  • You have to really love what you're doing because you'll have to be very enthusiastic when taking about it with your potential clients.
To run a wedding florist business you need a lot of creativity, dedication, patience and a lot of love for flowers. If you have all these (and even more) the success will come sooner than you're expecting.

See Also

Advertising hen night business
Wedding business advertising tips
Florist business
Wedding dress shop

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